ABOUT
I am a brand and experiential marketing leader with over a decade of experience producing large-scale live events, cultural activations, and integrated campaigns across sports and entertainment. I specialize in translating brand strategy into revenue-driving experiences, leading cross-functional teams, and building audience ecosystems that extend beyond the moment into lasting community and growth.
SKILLS & EXPERTISE
Brand & Experiential Strategy | Integrated Campaigns | Live Event Marketing
Influencer & Creator Programs | Paid Media & Performance | Retail & Revenue Growth
Audience Engagement | Cross-Functional Leadership | Data & Insights Strategy
WORK EXPERIENCE
April 2024 - Present
Company Gotham Football Club
Senior Manager, Fan Experience
New York, NY
August 2020 - October 2023
Company OGX Productions / Superfly
Brand Marketing Manager
Social Media and Influencer Manager
New York, NY
December 2015 - August 2020
Company Empire State Realty Trust: Empire State Building
Social Media Manager
Public Relations Associate
New York, NY
December 2013 - December 2015
Company City of Philadelphia: Parks and Recreation
Public Relations and Marketing Coordinator
Philadelphia, PA
EDUCATION
2009-2013 Temple University University
Bachelor's Degree in Strategic Communication
Philadelphia, PA
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In Progress Syracuse University
MBA Candidate, Marketing Concentration
New York, NY
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Columbia Business School Executive Education
Certificate in Digital Marketing - Completed February 2024
New York, NY
CERTIFICATES
SOFTWARE & PLATFORMS
Adobe
Airtable
Canva
Capcut
Sprout Social
Hootsuite
Google Analytics
Salesforce
Sysomos
Brandwatch
Final Cut Pro
Meta
X
Threads
TikTok
Youtube
WeChat (CN)
Weibo (CN)
Twitch
Discord