Mariah Carey's "All I Want For Christmas Is You" 25th Anniversary Celebration

While at the iconic Empire State Building, I had the privilege of spearheading the comprehensive marketing campaign for Mariah Carey's 25th Anniversary celebration. This multifaceted responsibility involved drafting and disseminating the press release, orchestrating the lighting ceremony event in collaboration with iHeartMedia’s Z100, and intricately crafting both the paid and owned social media campaigns.

The meticulous execution of these efforts culminated in an impressive 985,348,862+ media impressions, underscoring the success of the campaign in reaching and resonating with a vast audience. My experience at the Empire State Building reflects a commitment to delivering impactful and memorable marketing campaigns for renowned cultural events and figures.