Annual Valentine's Day Weddings

During my tenure as a Public Relations Associate, I had the privilege of overseeing major events for the iconic Empire State Building. One notable event was the annual Valentine's Day weddings held at the top of the building, a unique opportunity for couples to marry atop this historic landmark. My role involved meticulous logistical planning for the weddings, establishing strategic partnerships with notable organizations such as Kleinfeld Bridal and Hard Rock Casino Hotels, managing engaging social media contests, and executing a comprehensive media plan that included press release distribution and pitching, building out our email marketing campaign, organic social media content creation and paid search amplification. This resulted in 455,256,115+ earned media impressions and garnered 1,987,626+ stateside social media impressions. Some of the notable accounts that highlighted the event were ABC News, Travel and Leisure, USA Today, Daily Mail and Hugh Jackman (Instagram).