Harry Potter™: Magic at Play

As the Brand Marketing Manager for Harry Potter: Magic at Play, I successfully launched our inaugural experience in Chicago. Tasked with targeting diverse audiences, particularly families, I developed a comprehensive omni-channel marketing strategy. This included email marketing, a robust paid search and ads campaign, social media initiatives, traditional earned media, and OOH/radio campaigns.

During the opening week, excluding advance coverage, the campaign generated an impressive 71,978,772 earned media impressions. I orchestrated the presence of over 30 influencers, resulting in a total of 4,538,899 impressions across Facebook, Instagram, and TikTok.

Another highlight was our sponsorship of the 2022 Chicago Thanksgiving Parade, marking one of the most exciting campaigns we undertook.