Harper's Bazaar

I spearheaded the digital media campaign for Harper’s Bazaar 150th Anniversary Projections at the Empire State Building. orchestrating email, social media, and paid campaigns. I meticulously crafted and executed an impactful email marketing campaign, ensuring a direct and engaging channel of communication with our current audience. Simultaneously, I curated a compelling social media campaign that resonated globally, leveraging the power of various platforms to amplify brand awareness. The integration of a targeted paid social campaign further solidified our reach, driving both brand recognition and conversions to our website.

The result? a remarkable 30% increase in tickets sold during our subsequent summer session that year, compared to the previous summer, showcasing the immediate impact of our strategy in boosting brand awareness and driving conversions globally.