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The FRIENDS™ Experience
The Friends Experience
New York City and Touring Locations
Friendsgiving 2021 Campaign
The Friends Experience Valentine's Day Competition
Shedd Aquarium Penguin Partnership
During my 3-year tenure at OGX, I served as both Brand Marketing Manager and Social Media & Influencer Manager for the Friends Experience. In these roles, I successfully spearheaded omni-marketing campaigns for the launch of the flagship New York City experience and replicated this success in over 10 cities. My responsibilities encompassed devising and executing comprehensive strategies for earned media, paid marketing, influencer marketing and social media initiatives.
Notable Campaigns Include:
- Viral Shedd Aquarium Penguins partnership - I worked with our videographer to capture this amazing footage and I produced this video along with several shorter optimized clips for our paid media efforts. These famous birds made a memorable appearance at The Friends Experience in Chicago.
- Additionally, my contributions to the National Coffee Day campaign resulted in a remarkable 60% increase in retail e-commerce sales in a single day.
- Further, I orchestrated our first official wedding campaign, generating over 90 entries
- Also, I launched the Friendsgiving Campaign 2021, contributing to a 20% surge in ticket sales during the Thanksgiving holiday season.
My diverse experiences reflect a proven track record of driving engagement, fostering partnerships, and achieving substantial growth for brands.